A firm grip to
launch a new product
Grip to start anti-slipping
About the Logo
We wanted to represent the distinctive feature of the product being liquid, so the icon is based on the shape of a ‘drop of water’.
The drop is formed by putting two shapes together, one representing the hand and the other the surface it touches.
The typography created is round and simple, represents balance, which is improved through the use of PD9.
- POLO DANCE
Package & label design
The bottle package is compact, easy to fit inside the pocket, so that any athlete can easily reach
into his pocket and use the product while climbing or doing other sports.
For the label we designed a shadow effect to give the idea of the many angles found in climbing,
it’s main use, and 7 different pantone lively colors to differentiate the various products and give it energy.
Following the brand philosophy, we tailored the image and branding to create the brand identity for its relaunch. With powerful images, we directed the whole launch campaign, including website, and visual content.
- Digital and print Campaign
- Post production
Client : PD9
Agency : WalterS Co.,ltd
Direction : Walter Griao
Digital direction : Shinjiro Minato
Design : Leandro Kawashima