L'Oréal Paris

Based on brand insights, we have tackled internal challenges to deliver solutions with an elegant campaign focused on the APAC market.
Starting with a carefully selected casting of 12 local models & influencers representing the brand and women empowerment, we came up with a full package campaign with over 12 videos, photos and in store and social media content.

  • Digital campaign
  • Direction
  • Production
  • Post production
12 Women
12 Hair Solutions
Go Extraordinary


Client : L'Oréal Paris
Agency : WalterS Co.,ltd
Media : Hakuhodo Inc
Producers : WalterS Co.,ltd
Director : Walter Griao
Direct assistant : Fernando Saldanha
Casting & Management : Atsushi Nakano, Shizuka Minagawa
DOP : Kateb Habib
Photographer : Shigeru Masui
Set design : Hanako Noda
Lighting technician : Vicent Paul
Sound director : Edan Mason
Music creator : Daisuke Nakamura
Hair artist : Takayuki Shibata
Make-up artist : Ken Shiroma
Stylist : Yui Sawada