L'Oréal Paris

Based on brand insights, we have tackled internal challenges to deliver solutions with an elegant campaign focused on the APAC market. Starting with a carefully selected casting of 12 local models & influencers representing the brand and women empowerment, we came up with a full package campaign with over 12 videos, photos and in store and social media content.

  • Digital campaign
  • Creative Director
  • Production
  • Direction
  • Casting
  • Post Production

CREDIT

Client : L'Oréal Paris
Agency : WalterS Co.,ltd
Media : Hakuhodo Inc
Production : WalterS Co.,ltd
Director : Walter Griao
Direct assistant : Fernando Saldanha
Casting & Management : Atsushi Nakano & Shizuka Minagawa
DOP : Kateb Habib
Photographer : Shigeru Masui
Set design : Hanako
Lighting Set : Vicent Paul
Sound director : Edan Mason
Music creator : Daisuke Nakamura
Hair artist : Takayuki Shibata
Make-up artist : Ken Shiroma
Stylist : Connor Parks

L'Oréal Paris APAC

Loreal Paris Thankful for the great success of our previous campaign, L’Oréal has asked us to deliver a video campaign and give shape to their message after renovating one of the house’s key products: the Infallible Foundation and Concealer. Once more, we carefully casted 6 girls, who each represented one type of woman from L’Oréal’s APAC market, to try the product and talk about their personal experiences in over 14 short videos.

  • Digital campaign
  • Creative Director
  • Production
  • Production
  • Direction
  • Casting
  • Post Production

CREDIT

Client : L'Oréal Paris
Agency : WalterS Co.,ltd
Media : Hakuhodo Inc
Production : WalterS Co.,ltd
Director : Walter Griao
Direct assistant : Fernando Saldanha
Management : WalterS Co.,ltd
Casting : Shizuka Minagawa
DOP : Kateb Habib
Photographer : Shigeru Masui
Set design : Kanako
Lighting Set : Vicent Paul
Sound director : Edan Mason
Music creator : Daisuke Nakamura
Hair artist : Takayuki Shibata
Make-up artist : Ken Shiroma
Stylist : Connor Parks

L'Oréal Paris China

Oleor is the first natural premium DIY hair dye from L’oréal to be released in China. For the release of the brand, they wanted a campaign that reflected different types of women based on the brand’s insights. Coordinating with our Chinese branch office, we casted models, actresses and street-casted women that represented exactly what L’oréal was looking for, and shot for 5 days in Shanghai 6 different advertising pieces to be used across several social media platforms and selling channels. We created all material: Animations, how-to tutorial and a scientific video that explains the technology behind the product.

  • Digital campaign
  • Creative Director
  • Production
  • Direction
  • Casting
  • Post Production

CREDIT

Client : L'Oréal Paris China
Agency : WalterS Co.,ltd
Agency China : WalterS Co.,ltd
Production : WalterS Co.,ltd
Director : Walter Griao
Management : Diana Lee

L'Oréal Paris APAC

L’Oréal Paris Excellence is L’oréal Paris’ number 1 hair dye on the market. For the renewal of the brand, they did an international campaign starring Celine Dion, which unfortunately would not be effective in the APAC market, so we were in charge of the localization of the campaign. Coordinating with our Chinese branch office, we created a campaign that reflects the consumers of the brand based on their insights on the APAC market. A campaign of 10 videos, featuring 3 types of women, 3 different points of view, to be used across all their social media and sales channels.

  • Digital campaign
  • Creative Director
  • Production
  • Direction
  • Casting
  • Post Production

CREDIT

Client : L'Oréal Paris China
Agency : WalterS Co.,ltd
Agency China : WalterS Co.,ltd
Production : WalterS Co.,ltd
Director : Walter Griao
Management : Diana Lee